machineThinking - Search Engine Optimisation

Search Engine Optimisation (SEO)

SEO, Search Engine Optimisation Research shows that 85% of web traffic comes from search engines. But if your site is not ranked highly enough on the search engines (e.g. within the top 3 pages of the search results) then absolutely none of this traffic will come to you. Worse still, it might all go to your competitors. Search engines are a very important source of traffic because they are highly targeted. Visitors that come to your site via search engines arrived there because they focused their search using keywords related to your products or services. However, because there are so many pages on the web (not to mention additional sites being submitted each day) your site will be competing with an increasing number of web sites.

So what can be done about all this? This is where Search Engine Optimisation comes in. Search Engine Optimisation is the process of preparing your website so that search engines can better understand its content and/or purpose. If a search engine can not clearly identify the content of your site, why would it want to give your site a high position in the search results? Your site must be focused on the content, products, or services in which you provide.

Optimising your web site will save you money that you would have otherwise needed to spend on various different forms of advertising!

machineThinking offers 3 stages in getting your site on the road for optimisation. They include the following:

Site Maintenance

The Search Engine Market is a dynamic industry with constantly changing requirements. In keeping with this, we continuously update the web property when algorithms change, thereby maximising search engine rankings. For the contract duration, we will undergo extensive analysis of Search Engine Requirements, and launch ongoing measures to ensure that the client's site is continually meeting the requirements with effectiveness.

Link Popularity

Building the link popularity of the optimised web property is an essential and ongoing effort. Precise links are very relevant to search engine results. We will ensure that the links are advantageous to a high ranking of your site.

Site Evaluation

We will systematically and exhaustively study your web site and in addition your competition’s web sites throughout the contract duration!

Keyword Research and Analysis
In an effort to determine which keywords and phrases are regularly searched, we provide a complete analysis of your business keywords, the number of pages that are returned with each search, the ferocity of competition, and the adoption rate in the industry - to successfully come up with a list of words and a realistic set of goals.
Content Development
The content of a web site hold the roots for its placement ranking. Therefore, to succeed in search engine ranking we develop several information rich content pages relating to your business and industry, in addition to the main site content that is provided.
Handwritten Titles and Meta-Tags
Having a uniquely optimised title and META tags on each page is critical for obtaining the best possible placement within the search engine results. We will write and deliver new tags in an effort to naturally improve the optimised site's search engine exposure.

We will construct proper titles and descriptions and then submit the optimised site URL to the correct category in various online directories such as DMOZ (for example).
Hand Submission
We will submit each appropriate web page by hand where applicable.